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25 July
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Recall from the ’ Digital Egypt

Goal, bring back the Italians in Egypt.

Ecco le basi sui cui poggia la new digital campaignThe Egyptian Tourist Authority in Italy, realizzata da JWT. The campaign, who wants to revive the target as a tourist destination, propone le immagini dei landmarks e delle the most popular activities del Paese nordafricano accompagnate da testi brevi e ironici che giocano sul contrasto tra il relaxation and the fun Egyptian resorts and the routine of city life, highlighting Egypt's tourist attractions, they are sites of historical and cultural interest, of artistic or natural wonders, by Luxor to Aswan, by Giza to Hurghada.

#ThiIsEgypt: Watch the video

"The hope is that the new campaign encourages the Italian tourists a tornare in Egitto e gli operatori turistici italiani ad investire maggiormente nel Paese” ha detto il direttore dell’Ente Egiziano del Turismo, Emad F. Abdallah. "We remain optimistic, are still many Italians who choose Egypt, and especially the Red Sea riviera: among the most popular destinations are Marsa Alam, Hurghada and Sharm El Sheikh and Marsa Matrouh on the Mediterranean ".

Visit Egypt, be digital!

 

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